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New York State United Teachers President Dick Iannuzzi says the ads, to air in major television markets around the state, will contrast budget cuts to schools, which he says will effect school children, with continuing a temporary income tax surcharge on the state’s wealthiest residents, which is to expire at the end of the year.
“We will be doing a significant media buy on the issue of who should be sacrificing, whether it’s the wealthy or school children,” Iannuzzi said.
The ads mark the beginning of Albany’s traditional budget ad wars, where groups potentially affected by spending cuts take to the TV airwaves to make their case to the legislature, and in some instances, to attack the governor. Cuomo has his own weapon, the Committee to Save New York, a group of business leaders and real estate developers, who have in the past promised to air their own counter attack ads.